The Scoundrels' Guide to Customer Research

If you would like to learn more about the power of customer research, explained in a fun way with some of our favorite tv and movie villains, check out this guide.

Introducing characters like The Joker, Walter White, Cersei Lannister and Hannibal Lecter.

This guide goes into detail on how these characters do research on their victims customers and then use it to perform their nefarious deeds.

WARNING: Agreeing to read these articles assumes that you are performing business practices that are ethical and legal. What the villains do is obviously immoral. I want to take what they've done and show you how to do things properly.

(Plus, villains are more interesting to write about!)