Warning: Do not read unless you constantly worry about losing your customers!

If you’re tired of dumping a lot of money into “surefire” marketing strategies like Facebook ads, SEO or Google keywords…

Only to get a few wishy-washy, tire-kicking customers who MAY buy once from you and then are never to be heard from again...

Then my copywriting services can help you know your market so intently, and understand their problems so completely...

That your customers, current and future, will feel like they MUST buy from you, but even better than that...

Your customers will KEEP COMING BACK for more of what you are selling for months or years to come.

I do this by using proven tactics from legendary copywriters responsible for making hundreds of millions of dollars in revenue for their clients.

IMPORTANT NOTE: My process isn't anything groundbreaking. It includes no AI-written copy or a bunch of marketing jargon. It’s a no-B.S., straightforward and simple customer-focused strategy that has worked for decades and that successful copywriters still use to this day.

In my years as a copywriter, I’ve learned that many business owners think that marketing simply means “putting yourself out there so people can see you.”

But it’s more like “putting yourself out there so that the right people see you.” And most importantly, it includes understanding these right people and their problems sincethat’s the only way you will convince them to buy from you.

Instead, for many businesses, their marketing campaign is predicated on assumptions and guesswork, rather than true customer insight.

Which of course leads to their marketing strategy going absolutely nowhere.

So they try to outsource the process. They reach out to awful ad agencies or crappy copywriters who promise them the moon and the stars but usually can’t deliver.

Which then leads to a half-finished website, email sequences that are not consistent nor segmented, and no real follow-up with current and past customers.

Or worse, it gets so bad that some business owners believe that they HAVE to resort to shoddy business deals and underhanded techniques just to get ANY customers. After all, that’s what some of their competitors do!

Any of this resonate?

If so, you are not alone!

Generally speaking, when a marketing campaign goes sideways, the culprit usually lies in the very first step of the campaign process.

Which is to say, the customer research phase.

Customer research is the very foundation of marketing. Without it, you’re just screaming into the void praying for someone to notice you.

A lack of customer research leads to nightmare scenarios like getting a terrible review from a customer you thought was 100% happy and having no idea why.

Have you ever had a situation where you don’t know why certain customers buy and others don’t?

Or why they SAY they’re going to buy, 

but don’t actually pull the trigger?

If any of this seems familiar, then I have a solution.

Nearly 20 years ago, the legendary copywriter Drayton Bird (whose ads made millions of sales for companies like American Express, Mercedes, and Nestle) said this about customer research in his book Commonsense Advertising:

"Testing usually tells you what works and what doesn’t – but rarely why. You have to deduce. You cannot be sure. Research, on the other hand, will give you strong indications as to how people are likely to react, and why."

He also believed that the purpose of a “business” is not only to make money, but also to make and keep customers.

Because of course, your business can’t thrive the way you dream of if your customers usually show up once and never again.

To further elaborate on customer research, here’s a quote from A-list copywriter Joseph Sugarman, who wrote The Advent Copywriter Handbook and who sold over 20 million pairs of the highly popular BluBlocker sunglasses back in 1986:

"It is important that your product harmonize with or fill the needs of your prospect. If it doesn’t, it is up to you to figure out how to change it so it does. It might mean showing it in a different color, removing or adding an accessory—the point is that the customer is the king. Your goal is to harmonize not only with the marketplace but in particular with your customer."

Did you hear that? The customer is king...

Now, when clients hear this, they of course all nod their heads in agreement that customer research is important.

So how come many businesses don’t utilize it as much as they should?

From my experience, these are the main reasons why a business owner doesn’t consider using good qualitative customer research:

• They think they already know their customers intimately, so research isn’t necessary.

• They're only looking for a fast buck. Wasting time on “ree-surch” would defeat the purpose of their business model. They just want to sell something on the cheap, grab some quick money, and then vanish into the ether, leaving behind jaded and unsatisfied customers.

(By the way, if you’re here looking for a quick buck, thank you for reading this far but I don’t think we’ll be a good fit.)

• They feel like they can’t afford it or it’s only used by large-scale businesses and conglomerates. 

• They’ve been scammed or disappointed by “market researchers” or crappy copywriters in the past.

• They don't realize the importance of it.

And finally...

They’re comfortable with where their business is now and don’t want to change with the times.

This last one is very important.

Customer research will always be an ongoing and vital part to any successful business for the lifetime of that business, because customers' needs can (and most likely will) change over time.

New technology... a new competitor arriving on the scene... tastes and trends shifting...

Needless to say, the ability to adapt is important.

Anyway, here’s the big question:

How exactly do you learn about customers?

Is it through graphs, click through rates, website analytics and other quantitative data?

Well, yes and no.

All that information is great, and it will tell you WHAT the customer did.

But, again, it won't tell you WHY they clicked on your ad or paid money for your product.

And many businesses rise and fall because they don’t take the time to learn WHY. Why did a customer click on your ad or link in the first place? Why did they suddenly leave when things seemed to be going well? Why did they buy once and never again? Why did they decide to continue buying from you for years?

In the spirit of this, I’ve created a process that I call WHY-Focused Customer (Market) Research.

My job is to help you learn the WHY. And in doing so…

I’ll help you gain customers that will jump with enthusiasm when It’s time to buy your product.

The most renowned copywriters said that your ideal customers aren’t the ones that merely click on your ad out of interest.

They are the ones whose mouths water with anticipation when you’re ready to launch a new product.

They know you did the work necessary to thoroughly understand their problem.

And they will know that this new product you’ve created has been tailor-made for THEM.

With no cajoling or slimy marketing tricks.

I want you to know about your customers so intimately that they have an OVERWHELMING DESIRE to buy from YOU specifically…

No matter what shiny new product your competitor dangles in their face.

And when it IS time to buy…

Nothing will give them more pleasure than to give you their money!

My promise to you is this:

Whether it’s an email campaign, a landing page, a sales funnel, or a video sales letter,

I want to help you craft a message that shows you understand your customers’ problems and you know how to solve them. 

And if you still don't believe in the power of customer research,  don't take it from me.

Here is a quote from Gary Halbert (a copywriter that many other copywriters owe their careers to), who in 1971 created the “Coat of Arms” sales letter that sold ~600 million copies and generated around $40 million in sales and $300,000 in revenue PER DAY!

“You get in the mind of your prospect by hanging out with him, by interviewing them, by reading about them, by asking questions about them, etc. etc. etc. You get it by work, and you don’t get it by guessing what they’re like. And a big mistake everybody makes is they presume that everybody else thinks the way they do about things. And they don’t.”

I'm including these quotes because I want any future clients of mine to know where my mind is at and I want the two of us to meet each other at the same place. If you don't share this mindset of customer-first research, we're not going to be a good fit.

But hopefully, if you've read this far...

You TRULY want to establish a better relationship with your customers and MAKE MORE MONEY while doing so.

Now, I should say upfront that I only accept clients that I truly believe I can help.

I’m just like you. I hate having my time wasted and I definitely don’t want to waste your time. So if I feel like we probably won’t be a good fit, I will let you know and I hope you will extend the same courtesy to me.

But If you ARE accepted as a client, I will take you by the hand through the customer research process.

Be ready though. Because based on the scale of the project, I’m going to ask you a LOT of questions that will get to the heart of why your customers chose to give you their hard-earned money.

To be frank, I cannot guarantee results such as “A 500% increase in CTR!” or “I’ll TRIPLE your conversion rate!”

What I CAN say is that my copy will be written in a way that will resonate with your customers.

Throughout the process, I always will keep you up to date and in the loop on my progress. I will also give you an initial outline to make absolutely sure we’re on the same page and that you’re happy with the direction I’m taking. 

(Clear communication is VERY important to me and I hope you feel the same.)

Marketing will always be something a business owner has to consider, but my job is to help you worry about it less so you can get back to what you love doing: helping people with your product.

If you think I might be able to help you, click on the button below and send me a message briefly describing the project you need help with. If I feel I might be able to help and we might be a good fit, I will then contact you so we can schedule a call and you can tell me your story.